HOW IT ALL BEGAN . . .
I founded STUDIOeed over a decade ago with a passion for hospitality design . . .
. . . having spent the previous ten years honing my skills in bar and restaurant design and even venturing to far-flung destinations in pursuit of my dream. My career began in retail design at a small yet successful Devonshire firm, where I steadily worked my way up to Senior Project Designer and ending up at HBA Singapore, the world’s leading hospitality design company. Creating stunning hotels, bars and restaurants wasn’t just my career, it was my world, my purpose and my greatest love. But as life often does, it had other plans.
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By 2020, I found myself in the midst of a house renovation, with a toddler by my side, another baby on the way and a global pandemic reshaping everything overnight. In an instant my hospitality projects vanished, along with the vision I had so carefully crafted for my business. Yet, when faced with challenges, we adapt . . . and that’s exactly what I did!​
Emma Edward, Design Director
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Fast forward to today and STUDIOeed has evolved into a thriving residential architecture and interior design studio. Drawing on my diverse background in hospitality, commercial and residential design . . .
I bring a unique, multidisciplinary approach to every project.
I fully immerse myself in the workings of my clients’ homes, ensuring that every space is carefully considered; from the essential (and often overlooked) space planning stage to bespoke lighting designs and tailor-made joinery, crafted specifically to fit your lifestyle. These elements must be at the heart of any home design, allowing spaces to function and flow effortlessly, blending seamlessly into daily life. Only when a home truly works from the inside out, can it become something extraordinary.
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I wholeheartedly embrace the beauty, intimacy and personal connection
that comes with designing spaces where life truly happens . . . and I couldn’t love it more.
I am deeply grateful for the unexpected twists that led me here and for the opportunity to create homes that are not only beautiful and functional, but feel effortless and intuitive to live in.